Art nouveau and New Book Art

Since impressionism the modern art styles were reflected in graphic design and typography too. Since 1890 the Art nouveau became popular. Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the turn of the century. A popular art nouveau font was the Eckmann designed by graphic artist Otto Eckmann. Furthermore, the influence of art nouveau was expressed in a lot of book illustrations and exlibris designs.Altogether the return to the roots of book art become stronger at the turn of the century. It was initiated by British typographer, socialist, and private press publisher William Morris as well as by the Arts and Crafts Movement, which refers to him. Essentially this movement initiated three things: a return to the antiqua-models of the Renaissance, clarity and simplicity of book illustrations, and straightforward technical processes during the production of printed matters.

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